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Kennedys Group

Established in 1974 by Allan Kennedy, this Victorian industrial and commercial trades services company was entering a huge new phase of growth, with Construction and Interiors & Fitout divisions introduced to the offering. With sons Chris and Shannon Kennedy taking the lead from Allan, it was the perfect time for a bold branding rejuvenation.
Computer screen with Arts Not For profit on screen

Services engaged

Google Integration | Branding Design | Web Design + Development | Local SEO / Google Business | Graphic Design | Website Management | Hubspot CRM | SEO | Copywriting

Project details

CYNCO was engaged by Kennedys Group Directors and Marketing Manager to deliver a new brand to coincide with the addition of two new divisions and a new name. Being a highly respected and well-known company in Victoria, CYNCO evolved their previous logo to a sophisticated brandmark, and richer, deeper signature red. Onwards, CYNCO orchestrated a complete brand rollout, with website design and development, social media templates, CRM configuraion, Capability Statement and tender submission documents, corporate stationery, uniforms, vehicle decal signage, site hoarding and signage.

The Client

Kennedys Group is a commercial and industrial services provider, renowned for its commitment to excellence and innovation. With over four decades of experience in plumbing, electrical, asbestos & mould remediation and a metal fabrication plant, Kennedys Group has established itself as a leader in delivering high-quality, tailored solutions across many commercial and industrial projects across Victoria, Australia. In 2022, their four divisions turned into six, with the strategic addition of Construction and Interiors & Fitout. Guided by a passion for quality, safety and sustainable practices, Kennedys Group continues to set the standard for integrity, reliability, and excellence in the industry.

The Outcome

The legacy and reputation of a true Australian success story continues, with a refreshed brand and solidified brand values, mission and vision. Kennedys Group now serves the people of Victoria, Australia, a better way.
"Cyn was absolutely wonderful to work with. Her level of attention and care to our rebranding project along with the flow on effect of that rebrand with website creation, brand guidelines and everything in between, was fantastic. Would highly recommend Cyn to anyone looking for a personalized, bespoke branding and web design professional. Thanks again Cyn! "
Google Five Star rating
- Johanna Morrison, Head of Marketing, Kennedys Group
Google Five Star rating

5 star rating on Google Reviews