Word of Mouth Guide to NSW
Copywriting
Blogging
Graphic Design – Digital
Graphic Design – Print
Social Media
Photography & Videography
The project
A community of adventurers, photographers and bloggers came together to create a ‘coffee table’ style book, revealing the hidden natural wonders of the Australian state of New South Wales.
Product
Travel Photography and Guide Book
Disciplines
Writing (Travel), Graphic design, Project management, Marketing, Social Media Content.
The service
Writing – Feature story:
The project commenced with a simple request – to write a feature story similar in detail and style to hiking guides that feature on a personal blog www.cyncoco.com. The story “The Royal National Park” covered the practical details of hikes, camping areas and landmarks throughout the world’s first National Park, and more importantly, how vital this park is to any frazzled Sydneysider, come the weekend. The connection to the natural environment that envelopes you as you enter the RNP is complete and soul-enriching – it was a plasure to write about one of my favoruite places.
Photography:
The book features Cyn’s nature, landscape, and behind-the-scenes photography, with particular focus on detailed botanical photography.
Social Media content:
A series of marketing graphics (as above), and accompanying post copy were created to assist pre-sales in 2016.
Graphic Design:
Chapter title page designs, Iconography and Maps.
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